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Managing sport business : an introduction

Author: Linda Trenberth; David Hassan
Publisher: Milton Park, Abingdon, Oxon ; New York : Routledge, 2011.
Series: Foundations of sport management.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Linda Trenberth; David Hassan
ISBN: 9780415570282 041557028X 9780415570299 0415570298 9780203858417 0203858417 9781138291362 1138291366 9781138291386 1138291382
OCLC Number: 607983010
Description: xxvi, 465 pages : illustrations ; 26 cm.
Contents: The sports business industry / Linda Trenberth --
Sport in the global marketplace / Chris Gratton and Themius Kokolakakis --
The social and cultural management of sport : contemporary arguments concerning the case for specificity / David Hassan --
Sport policy and the structure of sport in the UK / Richard Tacon and Andrew Hanson --
Corporate governance and the regulation of sport / Geoff Walters and Sean Hamil --
Managing sport in the nonprofit sector / Chris Auld and Graham Cuskelly --
Organisation theory and sport management / Milena Parent, Danny O'Brien and Trevor Slack --
Strategy and planning in the context of sport / Milena Parent, Danny O'Brien and Trevor Slack --
Human resource management and the business of sport / Chris Wolsey and Helen Whitrod-Brown --
The management and measurement of organisational performance / Leigh Robinson --
Budgeting and budgetary control in sport / Simon Shibli and Rob Wilson --
Sport marketing management and communication / Ron Garland and Christopher Hautbois --
Delivering sport in the global context / Lucie Thibault --
Managing sport volunteers / Graham Cuskelly and Chris Auld --
Sport and sponsorship / Laura Cousens and Cheri Bradish --
Sport and the law : considerations for sport managers / Steve Greenfield and Guy Osborn --
Managing high performance sport / Bill Gerrard --
Sport, the media and strategic communications management / Raymond Boyle and Richard Haynes --
Information and communications technology and its use in sport business / Cameron O'Beirne --
Planning and managing the stadium experience / Paul Kitchin --
Promoting accessibility for fans with disabilities to European stadia and arenas : an holistic journey sequence approach / Juan Luis Paramio, Carlos Campos and Babatunde Buraimo --
Sport event management / Sean O'Connor --
Managing social responsibility in sport / Geoff Walters --
Researching sport management / James Skinner, Allan Edwards and Wayne Usher --
Managing the business of sport : future trends and challenges / David Hassan.
Series Title: Foundations of sport management.
Responsibility: edited by Linda Trenberth and David Hassan.

Abstract:

"Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business"--

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"Managing Sport Business: An Introduction (2nd ed.) is a comprehensive text that covers global sport management, issues and functions in sport management, and application of sport management theory Read more...

 
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