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Managing technology : competing through new ventures, innovation, and corporate research

Author: Frederick Betz
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, ©1987.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Betz, Frederick, 1937-
Managing technology.
Englewood Cliffs, N.J. : Prentice-Hall, ©1987
(OCoLC)609106005
Document Type: Book
All Authors / Contributors: Frederick Betz
ISBN: 0135508495 9780135508497
OCLC Number: 13395904
Description: xviii, 268 pages : illustrations ; 23 cm
Contents: Part I. Managing new ventures --
1. Innovation and competition --
2. Entrepreneurship --
3. Business plans for new ventures --
4. Growth of new firms --
Part II. Managing innovation --
5. Innovation process --
6. Forecasting technology --
7. Technology life cycle --
8. Economic long cycles and technology --
9. Sources of innovation --
10. Technological systems and competition --
11. Technology and marketing --
12. Corporate diversification and technology --
13. Linking business and technology strategy --
14. Manufacturing strategy --
Part III. Managing research --
15. Corporate research --
16. R & D projects --
17. Production costs and R & D --
18. Managing research projects --
19. Research personnel --
20. Research leadership --
21. Evaluating R & D projects --
22. Corporate research strategy --
Part IV. R & D infrastructure --
23. National R & D systems --
24. Technology revolutions --
25. Technology and capital.
Responsibility: Frederick Betz.

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