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Managing technology for corporate success

Author: C Floyd
Publisher: Hampshire ; Brookfield, Vt. : Gower, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Focusing on the questions that face top management, such as deciding which technologies to invest in and how to manage and exploit them, and shaping management roles to fit technological strategy.  Read more...

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Document Type: Book
All Authors / Contributors: C Floyd
ISBN: 0566079917 9780566079917
OCLC Number: 37254460
Description: xxi, 261 pages : illustrations ; 24 cm
Contents: 1. Why Technology Matters --
2. Technology and Corporate Involvement --
3. Assessing Technology Position --
4. Developing Technology Strategies --
5. Planning for the Longer Term --
6. Buying in Technology --
7. Selling Technology --
8. Structuring Technology Activities --
9. Making It Happen --
10. Measurement and Benchmarking --
11. Technology and Shareholder Value.
Responsibility: Chris Floyd.

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