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Mapping a winning strategy : developing and executing a successful strategy in turbulent markets

Author: Marc Baaij; Patrick Reinmoeller
Publisher: Bingley : Emerald Publishing, 2018.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:

Mapping a WinningStrategy introduces a new mapping method for creating and executing aneffective business strategy. By mapping out the most effective strategy, organizationscan make winning  Read more...

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Additional Physical Format: ebook version :
Document Type: Book
All Authors / Contributors: Marc Baaij; Patrick Reinmoeller
ISBN: 1787561305 9781787561304
OCLC Number: 1027116796
Description: xxiv, 248 pages ; 24 cm
Contents: Preface:Why Read this Book?Chapter 1:Overcoming the Challenges of Strategy with the Mapping Method Chapter 2:Engaging Critical Stakeholders to Support the Strategy ProcessChapter 3:Spotting the Real Strategic Issuesand Developing Superior InsightsChapter 4:Developing Superior Strategic Options and Making Winning ChoicesChapter 5:Making Your Strategy Work - Anticipating Execution IssuesChapter 6:Looking Ahead - Developing Strategies for Anticipating Your FutureChapter 7:Getting Started - Using the MappingMethod in Practice
Responsibility: by Marc Baaij with Patrick Reinmoeller.

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Baaj and Reinmoeller introduce student and practicing business managers to the mapping approach for developing and executing a successful business strategy in turbulent markets. They cover overcoming Read more...

 
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