Mapping experiences : a guide to creating value through journeys, blueprints and diagrams (eBook, 2016) [WorldCat.org]
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Mapping experiences : a guide to creating value through journeys, blueprints and diagrams
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Mapping experiences : a guide to creating value through journeys, blueprints and diagrams

Author: James Kalbach
Publisher: Sebastopol, CA : O'Reilly Media Inc., 2016. ©2016
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into actionable insight for product design. Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Kalbach, Jim.
Mapping experiences.
Sebastopol, CA : O'Reilly Media Inc., 2016
(OCoLC)948749299
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: James Kalbach
ISBN: 9781491923504 1491923504 9781491923481 1491923482 9781491923528 1491923520
OCLC Number: 949276217
Description: 1 online resource (xix, 359 pages) : color illustrations
Contents: Visualizing value. Introducing alignment diagrams --
Fundamentals of mapping experiences --
Visualizing strategic insight --
A general process for mapping. Initiate: starting a mapping project --
Investigate: researching the experience --
Illustrate: drawing the diagram --
Align: designing value --
Envisioning future experiences --
Types of diagrams in detail. Service blueprints --
Customer journey maps --
Experience maps --
Mental model diagrams --
Spatial maps and ecosystem models.
Responsibility: Jim Kalbach.

Abstract:

This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer  Read more...

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