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Marissa Mayer and the fight to save Yahoo!

Author: Nicholas Carlson
Publisher: New York : Twelve, 2015.
Edition/Format:   eBook : Document : Biography : EnglishView all editions and formats
Summary:
"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone
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Genre/Form: Electronic books
Biography
Additional Physical Format: Print version:
Carlson, Nicholas.
Marissa Mayer and the fight to save Yahoo!
(DLC) 2014040842
(OCoLC)883145864
Named Person: Marissa Mayer; Marissa Mayer
Material Type: Biography, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Nicholas Carlson
ISBN: 9781455556625 1455556629 9781455587698 1455587699
OCLC Number: 898895458
Notes: Includes index.
Description: 1 online resource.
Responsibility: Nicholas Carlson.

Abstract:

"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "--

"A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"--

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