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Marissa Mayer and the fight to save Yahoo!

Author: Nicholas Carlson
Publisher: New York : Twelve, 2015.
Edition/Format:   Print book : Biography : English : First editionView all editions and formats
Summary:
"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone
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Genre/Form: Biographies
Biography
Named Person: Marissa Mayer; Marissa Mayer; Marissa Mayer
Material Type: Biography
Document Type: Book
All Authors / Contributors: Nicholas Carlson
ISBN: 9781455556618 1455556610 145558892X 9781455588923
OCLC Number: 883145864
Description: 357 pages, 8 unnumbered pages of plates : illustrations ; 24 cm
Contents: Sparky's big machine --
The Mogul --
Bear hugs and poison pills --
F-bombs away --
Painfully shy --
User friendly --
Win win win --
Bully pulpit --
The CEO has no clothes --
The unicorn --
HOPE --
Time to shine? --
Failing fast --
How do you solve a problem like Marissa?
Responsibility: Nicholas Carlson.

Abstract:

"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon."--

"A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"--

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Inc.<\/span>\n\u00A0\u00A0\u00A0\nschema:bookEdition<\/a> \"First edition.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1926207156#Person\/carlson_nicholas<\/a>> ; # Nicholas Carlson<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2015<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"\"A page-turning, warts-and-all narrative about Marissa Mayer\'s efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38\"--<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Sparky\'s big machine -- The Mogul -- Bear hugs and poison pills -- F-bombs away -- Painfully shy -- User friendly -- Win win win -- Bully pulpit -- The CEO has no clothes -- The unicorn -- HOPE -- Time to shine? -- Failing fast -- How do you solve a problem like Marissa?<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"\"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. 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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1926207156#Person\/carlson_nicholas<\/a>> # Nicholas Carlson<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Carlson<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Nicholas<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Nicholas Carlson<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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