skip to content
The market makers : creating mass markets for consumer durables in inter-war Britain Preview this item
ClosePreview this item
Checking...

The market makers : creating mass markets for consumer durables in inter-war Britain

Author: Peter Scott
Publisher: Oxford, United Kingdom : Oxford University Press, 2017.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
History
Electronic book
Additional Physical Format: Print version:
(OCoLC)986626298
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Peter Scott
ISBN: 9780191826474 0191826472 9780191086342 0191086347
OCLC Number: 988166308
Description: 1 online resource.
Contents: Cover; The Market Makers: Creating Mass Markets for Consumer Durables in Inter-war Britain; Copyright; Dedication; Preface; Acknowledgements; Contents; List of Illustrations; List of Tables; List of Abbreviations and Note on Currency; Note on Currency; 1: Introduction; CREATING MASS MARKETS; UNPICKING THE CHAIN OF DESIGN, PRODUCTION, MARKETING, AND PROFITS; THE STRUCTURE OF THIS BOOK; RECONSTRUCTING THE INTER-WAR CONSUMER DURABLES REVOLUTION; 2: The Economic and Social Background to the Consumer Durables Revolution; INTRODUCTION; REAL WAGES AND HOUSEHOLD INCOMES MAKING HIGH VALUE DURABLES 'AFFORDABLE': THE EXPANSION OF 'EASY TERMS'A PROFILE OF THE BRITISH INTER-WAR 'CONSUMER DURABLES REVOLUTION'; DRIVERS OF DURABLES SPENDING-STATUS, 'RESPECTABILITY', AND CONSPICUOUS CONSUMPTION; CONCLUSIONS; PART I: 'NECESSITIES OF LIFE'-CREATING MASS MARKETS IN NEW FURNITURE AND OWNER-OCCUPIED HOUSING; 3: Furniture: Britain's First Mass-Marketed Consumer Durable; INTRODUCTION; PRODUCTION SYSTEMS AND VALUE CHAINS; THE MARKET AND THE MULTIPLES; CREATING A MASS MARKET: 'MR DRAGE' MEETS 'MR EVERYMAN'; THE 'SMART' ALTERNATIVE: LIFESTYLE MARKETING IMPACTS ON CONSUMPTION AND WELFARE'CUT-THROAT' COMPETITION, INSTABILITY, AND MIS-SELLING; CONCLUSIONS; 4: A Home of One's Own: Marketing Owner-Occupation; INTRODUCTION; LAYING THE FOUNDATIONS OF THE 1930S HOUSING BOOM: THE FIRST WORLD WAR AND THE 1920S MUNICIPAL SEMI; THE HOUSING PRODUCTION PROCESS AND VALUE CHAIN; THE PRODUCT; THE MARKETING CAMPAIGN; THE BATTLE FOR CONTROL OF THE VALUE CHAIN AND THE CONSEQUENCES FOR THE CONSUMER; CONCLUSIONS; PART II: CREATING MASS MARKETS IN ELECTRONIC ENTERTAINMENT CONSUMER DURABLES; 5: America's Route to a Mass Market in Radio; INTRODUCTION THE KEY ROLE OF PATENTSPRODUCTION METHODS AND INDUSTRY STRUCTURE; ESTABLISHING VALUE CHAINS IN RADIO; MANUFACTURERS' MARKETING AND DEALER SUPPORT STRATEGIES; THE RADIO DEALER; TAKING RADIO TO THE PROSPECT'S HOME; THE DEPRESSION, THE 'MIDGET', AND THE TRANSFORMATION OF RADIO VALUE CHAINS; CONCLUSIONS; 6: Britain's Inter-War Radio Industry; INTRODUCTION; BRITAIN'S BROADCASTING SYSTEM; PRODUCTION SYSTEMS AND INDUSTRY STRUCTURE; PATENT ROYALTIES AND BRITAIN'S DISTINCTIVE PATH OF RADIO INNOVATION; RESTRUCTURING VALUE CHAINS IN THE 1930s; A PEOPLE'S RADIO?; CONCLUSIONS 7: British Radio Marketing, Distribution, and RetailingINTRODUCTION; THE RADIO VALUE CHAIN; VISUALLY DIFFERENTIATING THEBRAND-CABINET DESIGN; COMMUNICATING THE BRAND TO THE PUBLIC-MANUFACTURER ADVERTISING; THE BRITISH RADIO DEALER; PROMOTING THE BRAND TO THE TRADE; ALTERNATIVES TO PURCHASE: WIRELESS RELAY SERVICES AND RADIO RENTALS; CONCLUSIONS; PART III: TOWARDS A MASS MARKET IN WHITE GOODS; 8: Bringing Power to the People: Marketing Electric and Gas Labour-Saving Appliances; INTRODUCTION; PRODUCTION SYSTEMS AND VALUE CHAINS; THE PRODUCTS; EASY TERMS FOR POWER AND APPLIANCES
Responsibility: Peter Scott.

Abstract:

Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and  Read more...

Reviews

Editorial reviews

Publisher Synopsis

Peter Scott has delivered a landmark book...a book of great authority and detail...a valuable source for years to come * Business History Review *

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/988166308> # The market makers : creating mass markets for consumer durables in inter-war Britain
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
    library:oclcnum "988166308" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4225671443#Topic/durable_goods_consumer_great_britain_history> ; # Durable goods, Consumer--Great Britain--History
    schema:about <http://experiment.worldcat.org/entity/work/data/4225671443#Topic/civilization_american_influences> ; # Civilization--American influences
    schema:about <http://experiment.worldcat.org/entity/work/data/4225671443#Topic/business_&_economics_industries_general> ; # BUSINESS & ECONOMICS / Industries / General
    schema:about <http://experiment.worldcat.org/entity/work/data/4225671443#Event/1900_1999> ; # 1900-1999
    schema:about <http://experiment.worldcat.org/entity/work/data/4225671443#Topic/mass_production_great_britain_history> ; # Mass production--Great Britain--History
    schema:about <http://dewey.info/class/338.409410904/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4225671443#Topic/mass_production> ; # Mass production
    schema:about <http://experiment.worldcat.org/entity/work/data/4225671443#Topic/civilization> ; # Civilization
    schema:about <http://experiment.worldcat.org/entity/work/data/4225671443#Topic/durable_goods_consumer> ; # Durable goods, Consumer
    schema:about <http://experiment.worldcat.org/entity/work/data/4225671443#Place/great_britain> ; # Great Britain.
    schema:author <http://experiment.worldcat.org/entity/work/data/4225671443#Person/scott_peter_1966> ; # Peter Scott
    schema:bookFormat schema:EBook ;
    schema:datePublished "2017" ;
    schema:description "Cover; The Market Makers: Creating Mass Markets for Consumer Durables in Inter-war Britain; Copyright; Dedication; Preface; Acknowledgements; Contents; List of Illustrations; List of Tables; List of Abbreviations and Note on Currency; Note on Currency; 1: Introduction; CREATING MASS MARKETS; UNPICKING THE CHAIN OF DESIGN, PRODUCTION, MARKETING, AND PROFITS; THE STRUCTURE OF THIS BOOK; RECONSTRUCTING THE INTER-WAR CONSUMER DURABLES REVOLUTION; 2: The Economic and Social Background to the Consumer Durables Revolution; INTRODUCTION; REAL WAGES AND HOUSEHOLD INCOMES"@en ;
    schema:description "Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/4225671443> ;
    schema:genre "Electronic books"@en ;
    schema:genre "Electronic book"@en ;
    schema:genre "History"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/986626298> ;
    schema:name "The market makers : creating mass markets for consumer durables in inter-war Britain"@en ;
    schema:productID "988166308" ;
    schema:url <http://gate.lib.buffalo.edu/login?url=http://dx.doi.org/10.1093/oso/9780198783817.001.0001> ;
    schema:url <http://dx.doi.org/10.1093/oso/9780198783817.001.0001> ;
    schema:url <http://rave.ohiolink.edu/ebooks/ebc/9780198783817> ;
    schema:url <http://proxy.library.carleton.ca/login?url=http://dx.doi.org/10.1093/oso/9780198783817.001.0001> ;
    schema:url <http://VH7QX3XE2P.search.serialssolutions.com/?V=1.0&L=VH7QX3XE2P&S=JCs&C=TC0001972175&T=marc&tab=BOOKS> ;
    schema:url <http://proxy.ohiolink.edu:9099/login?url=http://dx.doi.org/10.1093/oso/9780198783817.001.0001> ;
    schema:url <http://ezproxy.eui.eu/login?url=http://dx.doi.org/10.1093/oso/9780198783817.001.0001> ;
    schema:url <http://public.eblib.com/choice/PublicFullRecord.aspx?p=5047241> ;
    schema:url <https://liverpool.idm.oclc.org/login?url=http://dx.doi.org/10.1093/oso/9780198783817.001.0001> ;
    schema:url <http://proxy.library.brocku.ca/login?url=http://dx.doi.org/10.1093/oso/9780198783817.001.0001> ;
    schema:workExample <http://worldcat.org/isbn/9780191826474> ;
    schema:workExample <http://worldcat.org/isbn/9780191086342> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB7D5276> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/988166308> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/4225671443#Person/scott_peter_1966> # Peter Scott
    a schema:Person ;
    schema:birthDate "1966" ;
    schema:familyName "Scott" ;
    schema:givenName "Peter" ;
    schema:name "Peter Scott" ;
    .

<http://experiment.worldcat.org/entity/work/data/4225671443#Place/great_britain> # Great Britain.
    a schema:Place ;
    schema:name "Great Britain." ;
    schema:name "Great Britain" ;
    .

<http://experiment.worldcat.org/entity/work/data/4225671443#Topic/business_&_economics_industries_general> # BUSINESS & ECONOMICS / Industries / General
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS / Industries / General"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4225671443#Topic/civilization_american_influences> # Civilization--American influences
    a schema:Intangible ;
    schema:name "Civilization--American influences"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4225671443#Topic/durable_goods_consumer> # Durable goods, Consumer
    a schema:Intangible ;
    schema:name "Durable goods, Consumer"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4225671443#Topic/durable_goods_consumer_great_britain_history> # Durable goods, Consumer--Great Britain--History
    a schema:Intangible ;
    schema:name "Durable goods, Consumer--Great Britain--History"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4225671443#Topic/mass_production_great_britain_history> # Mass production--Great Britain--History
    a schema:Intangible ;
    schema:name "Mass production--Great Britain--History"@en ;
    .

<http://rave.ohiolink.edu/ebooks/ebc/9780198783817>
    rdfs:comment "Connect to resource" ;
    .

<http://worldcat.org/isbn/9780191086342>
    a schema:ProductModel ;
    schema:isbn "0191086347" ;
    schema:isbn "9780191086342" ;
    .

<http://worldcat.org/isbn/9780191826474>
    a schema:ProductModel ;
    schema:isbn "0191826472" ;
    schema:isbn "9780191826474" ;
    .

<http://www.worldcat.org/oclc/986626298>
    a schema:CreativeWork ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/988166308> ; # The market makers : creating mass markets for consumer durables in inter-war Britain
    .

<http://www.worldcat.org/title/-/oclc/988166308>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/988166308> ; # The market makers : creating mass markets for consumer durables in inter-war Britain
    schema:dateModified "2019-02-09" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.