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Market research methods in the sports industry /
Market research methods in the sports industry

Author: Neven �Seri�c, Jasenko Ljubica. ; Neven Šerić; Jasenko Ljubica
Publisher: Bingley, UK : Emerald Publishing Limited, 2018. ©2018
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Šerić, Neven.
Market research methods in the sports industry.
©2018
(OCoLC)1021215485
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Neven �Seri�c, Jasenko Ljubica. ; Neven Šerić; Jasenko Ljubica
ISBN: 9781787541917 1787541916 9781787541931 1787541932
OCLC Number: 1034988742
Description: 1 online resource (xx, 232 pages) : illustrations
Contents: Front Cover; Market Research Methods in the Sports Industry; Copyright Page; Dedication; Contents; List of Tables; List of Figures; List of Graphs; About the Authors; Preface; Chapter 1 Introduction to Market Research Methods in the Sports Industry; Chapter 2 Motives for Market Research in the Sports Industry; 2.1. Market Research, Market Monitoring and Informal Data in the Sport Industry; 2.2. Marketing Concepts in Market Research in the Sport Industry; 2.3. Marketing Information Systems (MIS) of the Sport Entity; 2.4. Research of Trends in the Sport Industry. 2.5. Monitoring of the Environmental Changes Surrounding Sport Entities2.6. Market Research in the Sport Industry; 2.7. Sport Industry Market Monitoring and Market Research in the Narrow Sense; 2.8. Approaches to Market Research in the Sport Industry; 2.9. Market Research and Decision-Making in the Management of Sport Entities; 2.10. Marketing Research in the Sport Industry; 2.11. Objectives and Types of Market Research in the Sport Industry; Chapter 3 Simple Market Research Methods in the Sports Industry; 3.1. Benchmarking in the Sports Industry. 3.1.1. Types of Benchmarking in the Sports Industry3.1.2. Phases of the Benchmarking Implementation Process in the Sports Industry; 3.1.3. Benefits and Disadvantages of Benchmarking in the Sports Industry; 3.2. Web Marketing and Market Research in the Sports Industry; 3.2.1. Communication with Target Segments through Web Marketing in the Sports Industry; 3.2.2. Final Insights into Web Market Research in the Sports Industry; 3.2.3. Brief Case Study Analysis: The Effective Use of Web Marketing in the Sports Industry; 3.2.3.1. The Michigan Wolverines; 3.2.3.2. FC Bayern Munich. 3.2.3.3. Wings for LifeChapter 4 Business Intelligence (BI) in Market Research in the Sports Industry; Chapter 5 The Secondary Data; 5.1. The Importance of Secondary Data Research in the Sports Industry; 5.2. Internal Sources of Secondary Data in the Sports Industry Market Research; 5.3. Special Records of Secondary Data of the Sport Entity; 5.4. External Sources of Secondary Data in the Sports Industry Market Research; Chapter 6 Exploratory Research in the Sports Industry; 6.1. Secondary Data Collection for the Management of Sport Entities. 6.2. Research on Previous Experiences with the Given Sport Phenomenon6.3. Analysis of Selected Sport Case Studies; 6.4. Pilot Studies in the Sports Industry; 6.4.1. Group Interview; 6.4.2. In-depth Interviews; 6.4.3. Projective Techniques; 6.5. Secondary Data Analysis for Decision-Making in the Management of Sport Entities; 6.6. Decision-Making Based on the Findings of Exploratory Research in the Sports Industry; Chapter 7 Descriptive Research in the Sports Industry; 7.1. Descriptive Analysis in the Sports Industry; Chapter 8 The Primary Data.
Responsibility: by Neven Šerić, Jasenko Ljubica.

Abstract:

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.  Read more...

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This book analyzes market research methods used by sports businesses. It describes motives for market research in the industry, approaches to market research, and objectives and types; simple market Read more...

 
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