Market response models : econometric and time series analysis (Book, 2001) []
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Market response models : econometric and time series analysis

Author: Dominique M Hanssens; Leonard J Parsons; Randall L Schultz
Publisher: Boston ; Dordrecht : Kluwer Academic Publishers, ©2001.
Series: International series in quantitative marketing, 12.
Edition/Format:   Print book : English : 2nd edView all editions and formats
This edition of Market Response Models places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter; splits the design of response models into separate chapters on static and dynamic models; discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data; emphasizes new insights available on  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dominique M Hanssens; Leonard J Parsons; Randall L Schultz
ISBN: 0792378261 9780792378266 1402073682 9781402073687 9780306475948 0306475944 9786610200825 6610200823
OCLC Number: 783013354
Notes: 1e dr.: 1989. - (International series in quantitative marketing, ISSN 0923-6716 ; 2).
Description: XIV, 501 p. : illustrations, table ; 24 cm.
Contents: Preface. I: Introduction. 1. Response Models for Marketing Management. 2. Markets, Data, and Sales Drivers. II: Market Response in Stationary Markets. 3. Design of Static Response Models. 4. Design of Dynamic Response Models. 5. Parameter Estimation and Model Testing. III: Market Response in Evolving Markets. 6. Single Marketing Time Series. 7. Multiple Marketing Time Series. IV: Solving Marketing Problems with ETS. 8. Empirical Findings and Managerial Insights. 9. Making Marketing Plans and Sales Forecasts. V: Conclusion. 10. Implementation. Bibliography. Author Index. Company/Brand Index. Industry/Category/Product Index. Subject Index.
Series Title: International series in quantitative marketing, 12.
Responsibility: by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz.
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From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become  Read more...


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