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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

Author: Sara Dolnicar; Bettina Grün; Friedrich Leisch
Publisher: Singapore : Springer Singapore, 2018
Series: Management for Professionals
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Additional Physical Format: Erscheint auch als:
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sara Dolnicar; Bettina Grün; Friedrich Leisch
ISBN: 9789811088186 9811088187
OCLC Number: 1048226455
Description: 1 Online-Ressource (XXI, 324 Seiten 123 Illustrationen, 51 Illustrationen in color)
Series Title: Management for Professionals
Responsibility: by Sara Dolnicar, Bettina Grün, Friedrich Leisch.

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