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Market-value pricing : definitions, concepts, and processes for market-value centric pricing

Author: Gabriel Steinhardt
Publisher: Cham : Springer, [2019]
Series: SpringerBriefs in business.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Steinhardt, Gabriel.
Market-value pricing.
Cham : Springer, [2019]
(OCoLC)1076550066
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gabriel Steinhardt
ISBN: 9783030107345 3030107345
OCLC Number: 1084339560
Description: 1 online resource
Contents: Pricing fundamentals --
Value concept --
Pricing influencers --
MVP model --
Blackblot market-value pricing model glossary --
Blackblot market-value pricing (MVP) model.
Series Title: SpringerBriefs in business.
Responsibility: Gabriel Steinhardt.

Abstract:

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product  Read more...

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