Marketin-g de servicios : un enfoque de integración del cliente a la empresa (Book, 2009) [WorldCat.org]
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Marketin-g de servicios : un enfoque de integración del cliente a la empresa

Author: Valarie A Zeithaml; Mary Jo Bitner; Dwayne D Gremler; Jorge Alberto Velázquez Arellano; Magda Elizabeth Treviño Rosales
Publisher: México : McGraw-Hill/interamericana Editores, ©2009.
Edition/Format:   Print book : Spanish : 5a edView all editions and formats
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Genre/Form: Estudio de casos
Document Type: Book
All Authors / Contributors: Valarie A Zeithaml; Mary Jo Bitner; Dwayne D Gremler; Jorge Alberto Velázquez Arellano; Magda Elizabeth Treviño Rosales
ISBN: 9789701072776 9701072774
OCLC Number: 981320648
Notes: Incluye índice.
Services marketing : integrating customer focus across the firm.
Description: xxix, 709 p. : ilustraciones, diagramas, gráficas y tablas ; 23 cm
Responsibility: Valarie A. Zeithaml, Mary Jo Bitner y Dwayne D. Gremler ; traducción de Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales.

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