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Marketing 4.0 : der Leitfaden für das Marketing der Zukunft

Author: Philip Kotler; Hermawan Kartajaya; Iwan Setiawan; Petra Pyka; Campus-Verlag (Frankfurt, Main)
Publisher: Frankfurt Campus [2017] © 2017
Edition/Format:   Print book : GermanView all editions and formats
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Additional Physical Format: Erscheint auch als:
Online-Ausgabe, E-Book (PDF)
Erscheint auch als:
Online-Ausgabe, E-Book (EPUB)
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Philip Kotler; Hermawan Kartajaya; Iwan Setiawan; Petra Pyka; Campus-Verlag (Frankfurt, Main)
ISBN: 9783593507637 3593507633
OCLC Number: 1004325249
Description: 215 Seiten : Illustrationen ; 21.5 cm x 13.5 cm
Other Titles: Marketing 4.0: Moving from traditional to digital
Responsibility: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; aus dem Englischen von Petra Pyka.

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