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Marketing 4.0 : van traditioneel naar digitaal

Author: Philip Kotler; Hermawan Kartajaya; Iwan Setiawan; Heiny van den Ham
Publisher: Deventer : Vakmedianet, [2017] ©2017
Edition/Format:   Print book : DutchView all editions and formats
Summary:
Praktische handleiding voor marketing in de digitale wereld.
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Document Type: Book
All Authors / Contributors: Philip Kotler; Hermawan Kartajaya; Iwan Setiawan; Heiny van den Ham
ISBN: 9789462762022 9462762023
OCLC Number: 1001462002
Description: 188 pagina's : illustraties ; 25 cm
Responsibility: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; vertaling [uit het Engels]: Heiny van den Ham.

Abstract:

Praktische handleiding voor marketing in de digitale wereld.

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