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Marketing a Hotel

Author: Infobase,; TV Choice Ltd. (Firm)
Publisher: [Place of publication not identified] : TV Choice Ltd. (Firm), New York, N.Y. : Distributed by Infobase, [2001] ©2001 2017.
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
Using a case study of the Crown Hotel in the UK, this program examines aspects of marketing in the hotel industry.
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Genre/Form: Internet videos
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Infobase,; TV Choice Ltd. (Firm)
OCLC Number: 1021058906
Language Note: Closed-captioned.
Notes: Originally released by TV Choice Ltd. (Firm), 2001.
Streaming video file encoded with permission for digital streaming by Infobase on January 11, 2017.
Target Audience: 9 - 12, Academic/AP
Description: 1 online resource (1 video file (26 min., 50 sec)) : sound, color.
Contents: Marketing A Hotel: Relaunching The Crown (4:06); A New Start (7:08); The New Features (4:53); The Technology (2:09); The People (3:42); Finding a Market (3:38); One Year Later (1:09);
Other Titles: Marketing a Hotel
Responsibility: TV Choice Ltd. (Firm).
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Abstract:

Using a case study of the Crown Hotel in the UK, this program examines aspects of marketing in the hotel industry.

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