skip to content
Marketing and PR : getting customers and keeping them-- without breaking the bank Preview this item
ClosePreview this item
Checking...

Marketing and PR : getting customers and keeping them-- without breaking the bank

Author: Philip R Holden; Nick Wilde
Publisher: London : A & C Black, 2007.
Series: Business on a shoestring.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Part of "Business on a Shoestring" series, this book is aimed at entrepreneurs with vision and commitment. It is packed with ideas, examples, advice and sources of further information. It includes chapters such as: Promote or die!; Knowing your market; Creating a marketing plan; Watching your spending; Investigating niche marketing; and more.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Philip R Holden; Nick Wilde
ISBN: 9780713675467 0713675462
OCLC Number: 124073062
Description: viii, 200 pages : illustrations (some color) ; 18 cm.
Contents: 1. What's so different about small business? --
2. First steps in the planning process --
3. Finding out about customers --
4. The beginnings of strategy --
5. Keeping customers --
6. Getting new customers --
7. Keeping it going.
Series Title: Business on a shoestring.
Responsibility: Philip R. Holden and Nick Wilde.

Abstract:

Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won't benefit. Packed  Read more...

Reviews

Editorial reviews

Publisher Synopsis

'A brand new series aimed at small businesses, with another four volumes to come later in the year. These cover different subjects to most series and they look great. Ideas, examples, tips and Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/124073062> # Marketing and PR : getting customers and keeping them-- without breaking the bank
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "124073062" ;
    library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/796701000#Topic/small_business_marketing> ; # Small business--Marketing
    schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
    schema:about <http://id.worldcat.org/fast/1121328> ; # Small business marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh97007051> ; # Small business--Public relations
    schema:about <http://id.worldcat.org/fast/1082892> ; # Public relations
    schema:about <http://dewey.info/class/658.8/e22/> ;
    schema:about <http://id.worldcat.org/fast/1121339> ; # Small business--Public relations
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/59049569> ; # Nick Wilde
    schema:creator <http://viaf.org/viaf/56576982> ; # Philip R. Holden
    schema:datePublished "2007" ;
    schema:description "Part of "Business on a Shoestring" series, this book is aimed at entrepreneurs with vision and commitment. It is packed with ideas, examples, advice and sources of further information. It includes chapters such as: Promote or die!; Knowing your market; Creating a marketing plan; Watching your spending; Investigating niche marketing; and more."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/796701000> ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/796701000#Series/business_on_a_shoestring> ; # Business on a shoestring.
    schema:name "Marketing and PR : getting customers and keeping them-- without breaking the bank"@en ;
    schema:productID "124073062" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/124073062#PublicationEvent/london_a_&_c_black_2007> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/796701000#Agent/a_&_c_black> ; # A & C Black
    schema:workExample <http://worldcat.org/isbn/9780713675467> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA6A4195> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/124073062> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
    schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/796701000#Series/business_on_a_shoestring> # Business on a shoestring.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/124073062> ; # Marketing and PR : getting customers and keeping them-- without breaking the bank
    schema:name "Business on a shoestring." ;
    schema:name "Business on a shoestring" ;
    .

<http://id.loc.gov/authorities/subjects/sh97007051> # Small business--Public relations
    a schema:Intangible ;
    schema:name "Small business--Public relations"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1082892> # Public relations
    a schema:Intangible ;
    schema:name "Public relations"@en ;
    .

<http://id.worldcat.org/fast/1121328> # Small business marketing
    a schema:Intangible ;
    schema:name "Small business marketing"@en ;
    .

<http://id.worldcat.org/fast/1121339> # Small business--Public relations
    a schema:Intangible ;
    schema:name "Small business--Public relations"@en ;
    .

<http://viaf.org/viaf/56576982> # Philip R. Holden
    a schema:Person ;
    schema:familyName "Holden" ;
    schema:givenName "Philip R." ;
    schema:name "Philip R. Holden" ;
    .

<http://viaf.org/viaf/59049569> # Nick Wilde
    a schema:Person ;
    schema:familyName "Wilde" ;
    schema:givenName "Nick" ;
    schema:name "Nick Wilde" ;
    .

<http://worldcat.org/isbn/9780713675467>
    a schema:ProductModel ;
    schema:isbn "0713675462" ;
    schema:isbn "9780713675467" ;
    .

<http://www.worldcat.org/title/-/oclc/124073062>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/124073062> ; # Marketing and PR : getting customers and keeping them-- without breaking the bank
    schema:dateModified "2019-03-07" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.