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Marketing and public relations for libraries

Author: Cosette N Kies
Publisher: Metuchen, N.J. : Scarecrow Press, 1987.
Series: Scarecrow library administration series, no. 10.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Kies, Cosette N., 1936-
Marketing and public relations for libraries.
Metuchen, N.J. : Scarecrow Press, 1987
(OCoLC)609609960
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Cosette N Kies
ISBN: 0810819252 9780810819252
OCLC Number: 14068185
Description: x, 202 pages : illustrations ; 23 cm.
Contents: II The Historical Development of Library Marketing and PR 17 --
III The Principles of Marketing and PR: Basic Concepts 35 --
IV Public Relations: The Process and Program Planning 57 --
V Marketing: The Process and System 73 --
VI The Practice of Library Marketing and Public Relations 87 --
VII Library Marketing and PR Promotion Techniques 101 --
VIII Analysis, Evaluation and Marketing Research 133 --
IX Designing a Marketing/PR Plan for a Specific Library 145 --
X Library Marketing/PR for National Efforts 155 --
XI Current Trends in Library Marketing/PR 167 --
XII Marketing or Public Relations: Which is Best for Libraries? 181 --
Appendix Report on the LAMA/PR Section Membership Survey 183.
Series Title: Scarecrow library administration series, no. 10.
Responsibility: by Cosette Kies.
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