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Marketing and social priorities : a colloquium

Author: George Fisk; American Marketing Association.
Publisher: [Chicago] : American Marketing Association, [1974]
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Congresses
Additional Physical Format: Online version:
Marketing and social priorities.
[Chicago] : American Marketing Association, [1974]
(OCoLC)648548603
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: George Fisk; American Marketing Association.
OCLC Number: 1086998
Description: xii, 150 pages : illustrations ; 23 cm
Contents: Pt. I. 1. Humanizing marketing technology as a strategy for survival / Thaddeus H. Spratien --
2. Marketing and the nature of man : problems and criteria / Bent Stidsen --
3. Marketing in the nightmare age / Donald F. Dixon. Pt. II. Marketing and social priorities. 4. Ecological perspectives on world consumption dynamics / George Fisk --
5. Evolution of urban system and the quality of life / Persis Emmett Rockwood. Pt. III. Measuring preferences among alternative value systems. 6. A measurement and composition model for individual choice among social alternatives / Edgar A. Pessemier --
7. Methods of handling multivariate scale under uncertainty / James Vedder.
Responsibility: edited by George Fisk.

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