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Marketing and the quality-of-life interface

Author: A Coskun Samli
Publisher: New York : Quorum Books, ©1987.
Edition/Format:   Print book : EnglishView all editions and formats

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Document Type: Book
All Authors / Contributors: A Coskun Samli
ISBN: 089930124X 9780899301242
OCLC Number: 869162241
Description: xviii, 348 p. : ill. ; 25 cm
Contents: Preface Introduction Conceptual Foundtions Measuring Marketing Contribution to Quality-of-Life by A. Coskun Samli, M. Joseph Sirgy, and Lee Meadow A General Systems Framework for Quality-of-Life by Kent L. Granzin Macromarketing and the Quality-of-Life by George Fisk Social, Economic, and Philosophical Constraints Ethics, Marketing, and Quality-of-Life by Geraldine Fennell Systems Ecology, Marketing, and Quality-of-Life by Robert H. Giles, Jr. Growth Without Limits: A Marketing Perspective on Twenty-First Century Quality-of-Life by Ben M. Enis Symbolism, Consumption, and the Quality-of-Life by William Leiss and Stanley J. Shapiro Special Issues and Some Application Areas Income and the Quality-of-Life Interface by William Lazer Retailing and the Quality-of-Life by Stanley C. Hollander International Marketing and the Quality-of-Life by V.H. Kirpalani Tourism, Marketing, and the Quality-of-Life by J.R. Brent Ritchie Leisure, Quality-of-Life and Marketing by Jerome B. Kernan and Lynette S. Unger Integration of Applied Behavior Analysis and Social Marketing by E. Scott Geller and James G. Nimmer The Elderly Market and Life Satisfaction: An Opportunity for Renewed Marketing by Phillip D. Cooper Conclusions and Future Outlook Relationships Between Life Satisfaction and Consumer Satisfaction by Ralph L. Day The Growth of the Marketing Discipline in Relation to Quality-of-Life: A General Systems Perspective by M. Joseph Sirgy and Michael Morris Epilogue: Future Research Avenues by A. Coskun Samli Index
Responsibility: edited by A. Coskun Samli.


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"All societies should strive to improve the quality of their citizen's lives. Thus each social force operating within a society should be evaluated on the basis of its contribution to quality of life Read more...

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