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Marketing automation for dummies

Author: Mathew Sweezey
Publisher: Hoboken, NJ : John Wiley and Sons, Inc., [2014]
Series: --For dummies.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program.
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Document Type: Book
All Authors / Contributors: Mathew Sweezey
ISBN: 9781118772225 1118772229
OCLC Number: 870425291
Notes: Includes index.
Minimal Level Cataloging Plus.
Description: xii, 298 pages : illustrations ; 24 cm
Contents: Introduction 1 Part I: Getting Started with Marketing Automation 5 Chapter 1: Introducing the Concepts of Marketing Automation 7 Chapter 2: Creating a Business Case for Marketing Automation 17 Chapter 3: Choosing a Marketing Automation Solution 31 Chapter 4: Setting Up a New Marketing Automation Tool 39 Part II: Working with Data and Leads 59 Chapter 5: CRM Integration 61 Chapter 6: Creating Segmented Lists 77 Chapter 7: Sending Leads to Sales 95 Part III: Running Automation Campaigns 109 Chapter 8: Content Marketing and Its Place in Marketing Automation 111 Chapter 9: Creating Forms and Landing Pages 129 Chapter 10: Sending Emails and Nurture Campaigns 149 Part IV: Mixing, Scoring, and Reporting 179 Chapter 11: Combining Automation with Other Marketing Programs 181 Chapter 12: Scoring Leads 195 Chapter 13: Generating Reports 215 Part V: Putting It All Together 241 Chapter 14: Mastering Your First Campaigns 243 Chapter 15: Implementing Advanced Marketing Automation Techniques 259 Part VI: The Part of Tens 275 Chapter 16: The Top Ten Marketing Automation Mistakes 277 Chapter 17: The Top Ten Marketing Automation Blogs You Need to Read 283 Index 287
Series Title: --For dummies.
Responsibility: by Mathew Sweezey.

Abstract:

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as  Read more...

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