skip to content
Marketing communications : a European perspective Preview this item
ClosePreview this item
Checking...

Marketing communications : a European perspective

Author: Patrick de Pelsmacker; Maggie Geuens; Joeri van den Bergh
Publisher: Harlow, England : Pearson, 2017. ©2017
Edition/Format:   eBook : Document : English : Sixth editionView all editions and formats
Summary:
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. The book covers all elements of the communications mix, including advertising, public relations,  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Patrick de Pelsmacker; Maggie Geuens; Joeri van den Bergh
ISBN: 1292135794 9781292135793 9781292135809 1292135808
OCLC Number: 1003996526
Notes: Previous edition: 2013.
Target Audience: Specialized.
Description: 1 online resource (xix, 625 pages) : illustrations
Responsibility: Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

Abstract:

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing, online communications and exhibitions. This thoroughly updated sixth edition covers all the modern developments in the field, constantly re.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1003996526> # Marketing communications : a European perspective
    a schema:Book, schema:CreativeWork, schema:MediaObject ;
    library:oclcnum "1003996526" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4918257436#Topic/communication_in_marketing_europe> ; # Communication in marketing--Europe
    schema:about <http://experiment.worldcat.org/entity/work/data/4918257436#Place/europe> ; # Europe.
    schema:about <http://experiment.worldcat.org/entity/work/data/4918257436#Topic/communication_in_marketing> ; # Communication in marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/4918257436#Topic/business_&_economics_management> ; # BUSINESS & ECONOMICS--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/4918257436#Topic/advertising> ; # Advertising
    schema:about <http://experiment.worldcat.org/entity/work/data/4918257436#Topic/business_&_economics_organizational_behavior> ; # BUSINESS & ECONOMICS--Organizational Behavior
    schema:about <http://experiment.worldcat.org/entity/work/data/4918257436#Topic/business_&_economics_management_science> ; # BUSINESS & ECONOMICS--Management Science
    schema:about <http://experiment.worldcat.org/entity/work/data/4918257436#Topic/business_&_economics_industrial_management> ; # BUSINESS & ECONOMICS--Industrial Management
    schema:about <http://dewey.info/class/658.802/e23/> ;
    schema:author <http://experiment.worldcat.org/entity/work/data/4918257436#Person/pelsmacker_patrick_de_1957> ; # Patrick de Pelsmacker
    schema:author <http://experiment.worldcat.org/entity/work/data/4918257436#Person/geuens_maggie_1969> ; # Maggie Geuens
    schema:author <http://experiment.worldcat.org/entity/work/data/4918257436#Person/bergh_joeri_van_den_1971> ; # Joeri van den Bergh
    schema:bookEdition "Sixth edition." ;
    schema:bookFormat schema:EBook ;
    schema:contentRating "Specialized." ;
    schema:copyrightYear "2017" ;
    schema:datePublished "2017" ;
    schema:description "Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing, online communications and exhibitions. This thoroughly updated sixth edition covers all the modern developments in the field, constantly re."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/4918257436> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/4918257436#CreativeWork/> ;
    schema:name "Marketing communications : a European perspective"@en ;
    schema:productID "1003996526" ;
    schema:url <http://libproxy.cput.ac.za/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292135793> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=5242855> ;
    schema:url <http://www.myilibrary.com?id=1028346> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1594059> ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5186099> ;
    schema:url <http://public.eblib.com/choice/PublicFullRecord.aspx?p=5832320> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=5187394> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=5186099> ;
    schema:workExample <http://worldcat.org/isbn/9781292135793> ;
    schema:workExample <http://worldcat.org/isbn/9781292135809> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1003996526> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/4918257436#Person/bergh_joeri_van_den_1971> # Joeri van den Bergh
    a schema:Person ;
    schema:birthDate "1971" ;
    schema:familyName "Bergh" ;
    schema:givenName "Joeri van den" ;
    schema:name "Joeri van den Bergh" ;
    .

<http://experiment.worldcat.org/entity/work/data/4918257436#Person/geuens_maggie_1969> # Maggie Geuens
    a schema:Person ;
    schema:birthDate "1969" ;
    schema:familyName "Geuens" ;
    schema:givenName "Maggie" ;
    schema:name "Maggie Geuens" ;
    .

<http://experiment.worldcat.org/entity/work/data/4918257436#Person/pelsmacker_patrick_de_1957> # Patrick de Pelsmacker
    a schema:Person ;
    schema:birthDate "1957" ;
    schema:familyName "Pelsmacker" ;
    schema:givenName "Patrick de" ;
    schema:name "Patrick de Pelsmacker" ;
    .

<http://experiment.worldcat.org/entity/work/data/4918257436#Topic/business_&_economics_industrial_management> # BUSINESS & ECONOMICS--Industrial Management
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Industrial Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4918257436#Topic/business_&_economics_management> # BUSINESS & ECONOMICS--Management
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4918257436#Topic/business_&_economics_management_science> # BUSINESS & ECONOMICS--Management Science
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Management Science"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4918257436#Topic/business_&_economics_organizational_behavior> # BUSINESS & ECONOMICS--Organizational Behavior
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Organizational Behavior"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4918257436#Topic/communication_in_marketing> # Communication in marketing
    a schema:Intangible ;
    schema:name "Communication in marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4918257436#Topic/communication_in_marketing_europe> # Communication in marketing--Europe
    a schema:Intangible ;
    schema:name "Communication in marketing--Europe"@en ;
    .

<http://worldcat.org/entity/work/data/4918257436#CreativeWork/>
    a schema:CreativeWork ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1003996526> ; # Marketing communications : a European perspective
    .

<http://worldcat.org/isbn/9781292135793>
    a schema:ProductModel ;
    schema:isbn "1292135794" ;
    schema:isbn "9781292135793" ;
    .

<http://worldcat.org/isbn/9781292135809>
    a schema:ProductModel ;
    schema:isbn "1292135808" ;
    schema:isbn "9781292135809" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.