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Marketing communications : from fundamentals to strategies

Author: Michael L Rothschild
Publisher: Lexington, Mass. : D.C. Heath., ©1987.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Rothschild, Michael L.
Marketing communications.
Lexington, Mass. : D.C. Heath., ©1987
(OCoLC)755264176
Document Type: Book
All Authors / Contributors: Michael L Rothschild
ISBN: 0669072109 9780669072105
OCLC Number: 14703755
Description: xviii, 766, 11 pages : illustrations (some color) ; 27 cm
Responsibility: Michael L. Rothschild.

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