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Marketing communications

Author: Patricia M Anderson; Leonard G Rubin
Publisher: Englewood Cliffs, N.J. Prentice-Hall 1986
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Patricia M Anderson; Leonard G Rubin
ISBN: 0135570913 9780135570913
OCLC Number: 901925155
Description: 450 p.
Responsibility: Patricia M. Anderson; Leonard G. Rubin.

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Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/901925155<\/a>> # Marketing communications<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"901925155<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4896043#Place\/englewood_cliffs_n_j<\/a>> ; # Englewood Cliffs, N.J.<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/nju<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4896043#Topic\/advertising_public_relations<\/a>> ; # Advertising. Public relations<\/span>\n\u00A0\u00A0\u00A0\nschema:author<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4896043#Person\/anderson_patricia_m<\/a>> ; # Patricia M. Anderson<\/span>\n\u00A0\u00A0\u00A0\nschema:author<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4896043#Person\/rubin_leonard_g<\/a>> ; # Leonard G. Rubin<\/span>\n\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"1986<\/span>\" ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/4896043<\/a>> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing communications<\/span>\" ;\u00A0\u00A0\u00A0\nschema:numberOfPages<\/a> \"450<\/span>\" ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"901925155<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/901925155#PublicationEvent\/englewood_cliffs_n_j_prentice_hall1986<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4896043#Agent\/prentice_hall<\/a>> ; # Prentice-Hall<\/span>\n\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780135570913<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/901925155<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4896043#Person\/anderson_patricia_m<\/a>> # Patricia M. Anderson<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Anderson<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Patricia M.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Patricia M. Anderson<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4896043#Person\/rubin_leonard_g<\/a>> # Leonard G. Rubin<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Rubin<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Leonard G.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Leonard G. Rubin<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4896043#Place\/englewood_cliffs_n_j<\/a>> # Englewood Cliffs, N.J.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Englewood Cliffs, N.J.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4896043#Topic\/advertising_public_relations<\/a>> # Advertising. Public relations<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Advertising. Public relations<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/nju<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"nju<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780135570913<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0135570913<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780135570913<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/901925155<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/901925155<\/a>> ; # Marketing communications<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2019-08-25<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/901925155#PublicationEvent\/englewood_cliffs_n_j_prentice_hall1986<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4896043#Place\/englewood_cliffs_n_j<\/a>> ; # Englewood Cliffs, N.J.<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4896043#Agent\/prentice_hall<\/a>> ; # Prentice-Hall<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"1986<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n