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Marketing 'Core'

Author: Roger A Kerin; Steven W Hartley; William Rudelius; GAAP Editorial; José Domínguez Alconchel
Publisher: Madrid : McGraw-Hill, cop. 2007.
Edition/Format:   Print book : Spanish : 2a. edView all editions and formats
Summary:
La obra es una introducción al marketing,incluyendo el análisis de las nuevas formas de publicidad y abordando las promociones en la Red y advergaming (juegos publicitarios); el creciente empleo de esfuerzos de marcas globales realizados por empresas tales como Coca-Cola y McDonald's; el marketing "verde"; y temas tecnológicos tales como wi-fi, VOIP y la ley americana CAN-SPAM.
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Document Type: Book
All Authors / Contributors: Roger A Kerin; Steven W Hartley; William Rudelius; GAAP Editorial; José Domínguez Alconchel
ISBN: 9788448156688 8448156684 9780072999891 0072999896
OCLC Number: 630398486
Notes: Traduc. de la segunda edición en inglés de: 'Marketing. The Core'
Description: XXXIII, 425, [55] p. : il. ; 28 cm
Responsibility: Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción GAAP Editorial ; revisión técnica, José Domínguez Alconchel.
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Abstract:

La obra es una introducción al marketing,incluyendo el análisis de las nuevas formas de publicidad y abordando las promociones en la Red y advergaming (juegos publicitarios); el creciente empleo de esfuerzos de marcas globales realizados por empresas tales como Coca-Cola y McDonald's; el marketing "verde"; y temas tecnológicos tales como wi-fi, VOIP y la ley americana CAN-SPAM.

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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4803443202#Agent\/mcgraw_hill<\/a>> # McGraw-Hill<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"McGraw-Hill<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4803443202#Person\/gaap_editorial<\/a>> # GAAP Editorial<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"GAAP Editorial<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"GAAP Editorial<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4803443202#Place\/madrid<\/a>> # Madrid<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Madrid<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/viaf.org\/viaf\/75865324<\/a>> # Jos\u00E9 Dom\u00EDnguez Alconchel<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Dom\u00EDnguez Alconchel<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Jos\u00E9<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Jos\u00E9 Dom\u00EDnguez Alconchel<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/8632860<\/a>> # William Rudelius<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Rudelius<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"William<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"William Rudelius<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780072999891<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0072999896<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780072999891<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9788448156688<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"8448156684<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9788448156688<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/www.worldcat.org\/title\/-\/oclc\/630398486#PublicationEvent\/madrid_mcgraw_hill_cop_2007<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4803443202#Place\/madrid<\/a>> ; # Madrid<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4803443202#Agent\/mcgraw_hill<\/a>> ; # McGraw-Hill<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"co. 2007<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

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