Marketing de servicios : personal, tecnología y estrategia (Computer file, 2010) [WorldCat.org]
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Marketing de servicios : personal, tecnología y estrategia
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Marketing de servicios : personal, tecnología y estrategia

Author: Christopher H Lovelock; Jochen Wirtz
Publisher: México : Pearson Educación, 2010.
Edition/Format:   Computer file : Spanish : 6a edView all editions and formats
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Material Type: Internet resource
Document Type: Computer File, Internet Resource
All Authors / Contributors: Christopher H Lovelock; Jochen Wirtz
ISBN: 9789702615156 9786074428148 607442814X 9702615151
OCLC Number: 893578661
Notes: Título tomado de la pantalla de inicio.
Fecha de la publicación de la obra impresa: 2009.
Services marketing: people, technology, strategy 6a ed.
Description: 1 libro en línea : il
Details: Se requiere el programa Adobe Digital Editions (para descargarlo pulse en Recurso electrónico).
Responsibility: Christopher Lovelock, Jochen Wirtz ; traducción de Leticia Esther Pineda Ayala.

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