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Marketing de serviços profissionais : estratégias inovadoras para impulsionar sua atividade, sua imagem e seus lucros

Author: Philip Kotler
Publisher: São Paulo : Manole, 2002.
Edition/Format:   Print book : Portuguese : 2. ed
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Document Type: Book
All Authors / Contributors: Philip Kotler
ISBN: 8520415504 9788520415504
OCLC Number: 181902479
Description: 511 pages : il ; 23 cm
Responsibility: Philip Kotler, Thomas Hayes, Paul N. Bloom ; [trad. Eduardo Lasserre].

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