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Marketing decision making and the management of pricing : successful business tools

Author: Rajagopal; IGI Global.
Publisher: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), ©2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(DLC) 2013001743
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rajagopal; IGI Global.
ISBN: 9781466640955 1466640952
OCLC Number: 830740952
Description: 1 online resource (237 pages)
Contents: Strategic pricing --
Price structure and levels --
Pricing for new products --
Financial analysis in pricing --
Pricing policy --
Market pricing --
Implementation of pricing strategy --
Price performance --
Value creation --
Pricing in market uncertainties --
Challenges ahead.
Responsibility: Rajagopal, editor.

Abstract:

Provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for  Read more...

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