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Marketing et célébrités : Comment les marques utilisent les stars pour communiquer

Author: Jean-Philippe Danglade
Publisher: Paris : Dunod, 2013.
Edition/Format:   Computer file : Document : French
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Additional Physical Format: Marketing et célébrités [Texte imprimé] : comment les marques utilisent les stars pour communiquer / Jean-Philippe Danglade.
Paris : Dunod, DL 2013, cop. 2013
1 vol. (IX-195 p.). (@Tendances marketing)
978-2-10-058482-6
(ABES)168954877
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jean-Philippe Danglade
ISBN: 9782100597765 2100597760
OCLC Number: 871316487
Notes: Titre provenant de la page de titre du document numérisé.
Numérisation de l'édition de Paris : Dunod, 2013.
La pagination de l'édition imprimée correspondante est de 204 p.
Description: 1 online resource
Details: Configuration requise : navigateur internet.
Responsibility: Jean-Philippe Danglade.

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