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Marketing for health and wellness programs

Author: Donald R Self; James W Busbin
Publisher: New York : Haworth Press, ©1990.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Marketing for health and wellness programs.
New York : Haworth Press, ©1990
(DLC) 90034020
(OCoLC)21229093
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Donald R Self; James W Busbin
ISBN: 9781136579646 1136579648 9780203057735 0203057732
OCLC Number: 610443512
Description: 1 online resource (xvii, 249 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: pt. I. What is the wellness/prevention product? --
pt. II. Market segments for wellness and prevention programs --
pt. III. Channels of distribution --
pt. IV. Future research in wellness and prevention.
Responsibility: Donald R. Self, James W. Busbin, editors.

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