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Marketing health behavior : principles, techniques, and applications

Author: Lee W Frederiksen; Laura J Solomon; Kathleen A Brehony
Publisher: New York : Plenum Press, ©1984.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

If people would attend workshops or follow therapeutic programs, their health would benefit. It is common to hear therapists talk of poorly motivated clients, complain that people are just not  Read more...

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Document Type: Book
All Authors / Contributors: Lee W Frederiksen; Laura J Solomon; Kathleen A Brehony
ISBN: 0306415232 9780306415234
OCLC Number: 10456904
Description: xvi, 200 pages : illustrations ; 24 cm
Contents: Part I. Principles and techniques --
Marketing principles and behavioral medicine : an overview / Kathleen A. Brehony, Lee W. Fredericksen, Laura J. Solomon --
Social marketing of health behavior / Philip Kotler --
Analyzing markets / Patrick E. Murphy --
Developing marketing programs / William D. Novelli --
Part II. Application --
The National High Blood Pressure Education Program : an example of social marketing action / Graham W. Ward --
Social marketing and community health promotion : the Stanford Heart Disease Prevention Program / Douglas S. Solomon --
Marketing health to employees : the Johnson & Johnson Live for Life Program / Curtis S. Wilbur and David Garmer --
Health marketing in a hospital setting : the Behavioral Medicine Clinic / John E. Martin and Donald M. Prue.
Responsibility: edited by Lee W. Frederiksen, Laura J. Solomon, and Kathleen A. Brehony.

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