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Marketing identities : the invention of Jewish ethnicity in Ost und West

Author: David A Brenner
Publisher: Detroit : Wayne State University Press, 2018. ©2018
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority  Read more...
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Additional Physical Format: Print version:
Brenner, David A., 1964-
Marketing identities.
Detroit : Wayne State University Press, 2018
(OCoLC)999408369
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David A Brenner
ISBN: 0814345182 9780814345184
OCLC Number: 1014125041
Notes: The publication of this volume in a freely accessible digital format has been made possible by a major grant from the National Endowment for the Humanities and the Mellon Foundation through their Humanities Open Book Program.
21 black-and-white images.
Description: 1 online resource (246 pages) : illustrations
Contents: Cover; Title Page; Copyright; Dedication; Contents; Acknowledgments; Introduction: Multiple Identities; 1. Promoting an Ethnic, Pan-Jewish Identity; 2. Ost und West and the History of European Jewish Identity; 3. ""Intellectuals"" Reading ""Parvenus"": The Intellectual Nationalist as Ostjude and the Assimilating Parvenu as Westjude in Ost und West; 4. The Philanthropic Parvenue and the Uplifted Ostjude: German-Jewish Women and Ost und West; 5. Antisemitism and the German-Jewish Male: Ost und West's Promotion of Ethnic Jewish Identity to German-Jewish Men. Conclusion: The Meaning of Ost und West-Jews and Germans, Identity and Self-HatredNotes; Primary, Secondary, and Archival Sources Cited; Index.
Other Titles: Wayne State University Libraries Digital Collections.
Responsibility: David A. Brenner.

Abstract:

Analyses how Ost und West (East and West), the first Jewish magazine published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany  Read more...

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