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The marketing imagination

Author: Theodore Levitt
Publisher: New York : Free Press ; London : Collier Macmillan, ©1986.
Edition/Format:   Print book : Document   Computer File : English : New, expanded edView all editions and formats
Summary:
A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
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Additional Physical Format: Online version:
Levitt, Theodore, 1925-2006.
Marketing imagination.
New York : Free Press ; London : Collier Macmillan, ©1986
(OCoLC)755278703
Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Theodore Levitt
ISBN: 0029191807 9780029191804 0029190908 9780029190906
OCLC Number: 13420503
Description: xxv, 238 pages : illustrations ; 25 cm
Contents: 1. Marketing and the corporate purpose --
2. The globalization of markets --
3. The industrialization of service --
4. Differentiation, of anything --
5. Marketing intangible products and product intangibles --
6. Relationship management --
7. The marketing imagination --
8. Marketing myopia --
9. Exploit the product life cycle --
10. Innovative imitation --
11. Marketing and its discontents.
Responsibility: Theodore Levitt.
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Atlanta Constitution and Journal Marketers will eventually have to learn the lessons of The Marketing Imagination or risk a career change. Industry Week Ted Levitt's literate, thoughtful treatment Read more...

 
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/57492120#Agent\/free_press<\/a>> # Free Press<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Free Press<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/viaf.org\/viaf\/84585078<\/a>> # Theodore Levitt<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1925<\/span>\" ;\u00A0\u00A0\u00A0\nschema:deathDate<\/a> \"2006<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Levitt<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Theodore<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Theodore Levitt<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/worldcat.org\/isbn\/9780029191804<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0029191807<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780029191804<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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