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Marketing in action : 'Lights, Camera, Action!' promoting Hawaii through film and television

Author: Simon Hudson; Louise Hudson
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The case explains how the state of Hawaii is trying to encourage greater tourism to its islands through celebrating movies that were filmed in Hawaii. In particular, focusing on Kualoa ranch, which was the set for a number of famous films such as Jurassic Park and the Windtalkers.
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Simon Hudson; Louise Hudson
ISBN: 9781526446480 1526446480
OCLC Number: 1023542542
Notes: Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: 'Lights, camera, action!' Promoting Hawaii through film and television. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 56-58). (pp. 270-272). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Simon Hudson, Louise Hudson.

Abstract:

The case explains how the state of Hawaii is trying to encourage greater tourism to its islands through celebrating movies that were filmed in Hawaii. In particular, focusing on Kualoa ranch, which was the set for a number of famous films such as Jurassic Park and the Windtalkers.

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