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Marketing in action : low cost airlines take off

Author: Simon Hudson; Louise Hudson
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The case explains the growth in popularity of budget airlines and how low cost airlines such as Norwegian air are expanding their services into long haul flights across the globe rejecting the traditional model of budget airlines focusing on domestic and short haul flights.
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Simon Hudson; Louise Hudson
ISBN: 9781526446466 1526446464
OCLC Number: 1023552330
Notes: Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: Low cost airlines take off. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 56-58). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Simon Hudson, Louise Hudson.

Abstract:

The case explains the growth in popularity of budget airlines and how low cost airlines such as Norwegian air are expanding their services into long haul flights across the globe rejecting the traditional model of budget airlines focusing on domestic and short haul flights.

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