skip to content
Marketing in the 21st Century: Concepts, Challenges and Imperatives : Concepts, Challenges and Imperatives. Preview this item
ClosePreview this item
Checking...

Marketing in the 21st Century: Concepts, Challenges and Imperatives : Concepts, Challenges and Imperatives.

Author: Henry Kyambalesa
Publisher: London : Taylor and Francis, 2017.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
"This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Henry Kyambalesa
ISBN: 9781315201344 1315201348
OCLC Number: 1003910294
Description: 1 online resource : text file, PDF

Abstract:

"This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out."--Provided by publisher.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1003910294> # Marketing in the 21st Century: Concepts, Challenges and Imperatives : Concepts, Challenges and Imperatives.
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
    library:oclcnum "1003910294" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/836998239#Topic/business_&_economics_industrial_management> ; # BUSINESS & ECONOMICS--Industrial Management
    schema:about <http://dewey.info/class/658.8/e21/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/836998239#Topic/business_&_economics_organizational_behavior> ; # BUSINESS & ECONOMICS--Organizational Behavior
    schema:about <http://experiment.worldcat.org/entity/work/data/836998239#Topic/marketing_management> ; # Marketing--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/836998239#Topic/export_marketing> ; # Export marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/836998239#Topic/business_&_economics_management> ; # BUSINESS & ECONOMICS--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/836998239#Topic/business_&_economics_management_science> ; # BUSINESS & ECONOMICS--Management Science
    schema:about <http://experiment.worldcat.org/entity/work/data/836998239#Topic/marketing_government_policy> ; # Marketing--Government policy
    schema:author <http://experiment.worldcat.org/entity/work/data/836998239#Person/kyambalesa_henry> ; # Henry Kyambalesa
    schema:bookEdition "First edition." ;
    schema:bookFormat schema:EBook ;
    schema:datePublished "2017" ;
    schema:description ""This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out."--Provided by publisher."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/836998239> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/836998239#CreativeWork/> ;
    schema:name "Marketing in the 21st Century: Concepts, Challenges and Imperatives : Concepts, Challenges and Imperatives."@en ;
    schema:productID "1003910294" ;
    schema:url <https://www.taylorfrancis.com/books/e/9781315201344> ;
    schema:url <http://www.myilibrary.com?id=1046435> ;
    schema:url <https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1625374> ;
    schema:workExample <http://worldcat.org/isbn/9781315201344> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1003910294> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/836998239#Person/kyambalesa_henry> # Henry Kyambalesa
    a schema:Person ;
    schema:familyName "Kyambalesa" ;
    schema:givenName "Henry" ;
    schema:name "Henry Kyambalesa" ;
    .

<http://experiment.worldcat.org/entity/work/data/836998239#Topic/business_&_economics_industrial_management> # BUSINESS & ECONOMICS--Industrial Management
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Industrial Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836998239#Topic/business_&_economics_management> # BUSINESS & ECONOMICS--Management
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836998239#Topic/business_&_economics_management_science> # BUSINESS & ECONOMICS--Management Science
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Management Science"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836998239#Topic/business_&_economics_organizational_behavior> # BUSINESS & ECONOMICS--Organizational Behavior
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Organizational Behavior"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836998239#Topic/marketing_government_policy> # Marketing--Government policy
    a schema:Intangible ;
    schema:name "Marketing--Government policy"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836998239#Topic/marketing_management> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management"@en ;
    .

<http://worldcat.org/entity/work/data/836998239#CreativeWork/>
    a schema:CreativeWork ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1003910294> ; # Marketing in the 21st Century: Concepts, Challenges and Imperatives : Concepts, Challenges and Imperatives.
    .

<http://worldcat.org/isbn/9781315201344>
    a schema:ProductModel ;
    schema:isbn "1315201348" ;
    schema:isbn "9781315201344" ;
    .

<http://www.worldcat.org/title/-/oclc/1003910294>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/1003910294> ; # Marketing in the 21st Century: Concepts, Challenges and Imperatives : Concepts, Challenges and Imperatives.
    schema:dateModified "2019-06-27" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.