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Marketing in the age of Google : a non-technical guide to search engine strategy

Author: Vanessa Fox
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Fox, Vanessa, 1972-
Marketing in the age of Google.
Hoboken, N.J. : John Wiley & Sons, ©2010
(DLC) 2009047256
(OCoLC)435422400
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Vanessa Fox
ISBN: 9780470622599 0470622598 9780470622612 047062261X 9786612687525 6612687525 9781282687523 1282687522
OCLC Number: 680052682
Description: 1 online resource (xiv, 242 pages) : illustrations
Contents: How search has changed your business --
How to use search data to improve your business and product strategy --
How we search --
Building searcher personas: opening the door to the crowd of customers you've been keeping out --
How search engines work --
Implementing an effective search strategy --
Working with developers: how to turn business strategy into tech speak --
How to cut through the data and get the actionable metrics you need --
Social media and search --
What's next: beyond Google.
Responsibility: Vanessa Fox.
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'Her passion shines through when explaining how smaller firms can gain huge benefits...this book is a winner.' (Growing Business, September 2010).

 
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