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Marketing in the age of Google: your online strategy IS your business strategy

Author: Vanessa Fox
Publisher: Hoboken, N.J. : Wiley, 2012.
Edition/Format:  Print book : English : Revised and updatedView all editions and formats
Summary:
"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru  Read more...
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Document Type: Book
All Authors / Contributors: Vanessa Fox
ISBN: 9781118231937 1118231937
OCLC Number: 1057582823
Description: xviii, 254 pages : illustrations ; 23 cm.
Contents: How search has changed your business --
How to use search data to improver your business and product strategy --
How we search --
Building searcher personas : opening the door to the crowd of customers you've been keeping out --
How search engines work --
Implementing an effective search strategy --
Working with developers : how to turn business strategy into tech speak --
How to cut through the data and get the actionable metrics you need --
Social media and search --
What's next? Beyond Google and 10 blue links.
Responsibility: Vanessa Fox.

Abstract:

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more  Read more...

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The most straightforward guide to the power of search. (Start Your Business, April 2012)

 
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