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Document Type: | Book |
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All Authors / Contributors: |
Vanessa Fox |
ISBN: | 9781118231937 1118231937 |
OCLC Number: | 1057582823 |
Description: | xviii, 254 pages : illustrations ; 23 cm. |
Contents: | How search has changed your business -- How to use search data to improver your business and product strategy -- How we search -- Building searcher personas : opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers : how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next? Beyond Google and 10 blue links. |
Responsibility: | Vanessa Fox. |
Abstract:
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
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The most straightforward guide to the power of search. (Start Your Business, April 2012)
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