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Marketing in the age of Google : your online strategy is your business strategy

Author: Vanessa Fox
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"In this non-technical book for executives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Google Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Fox, Vanessa, 1972-
Marketing in the age of Google.
Hoboken, N.J. : John Wiley & Sons, ©2010
(DLC) 2009047256
(OCoLC)435422400
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Vanessa Fox
ISBN: 9780470622599 0470622598 9781118342992 1118342992 1282687522 9781282687523
OCLC Number: 635962743
Description: 1 online resource (xiv, 242 pages) : illustrations
Contents: How search has changed your business --
How to use search data to improve your business and product strategy --
How we search --
Building searcher personas: opening the door to the crowd of customers you've been keeping out --
How search engines work --
Implementing an effective search strategy --
Working with developers: how to turn business strategy into tech speak --
How to cut through the data and get the actionable metrics you need --
Social media and search --
What's next: beyond Google.
Responsibility: Vanessa Fox.

Abstract:

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business  Read more...

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'Her passion shines through when explaining how smaller firms can gain huge benefits...this book is a winner.' (Growing Business, September 2010).

 
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