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Genre/Form: | Electronic books |
---|---|
Additional Physical Format: | Print version: Kotler, Philip. Marketing insights from A to Z. Hoboken, N.J. : John Wiley & Sons, ©2003 (DLC) 2002014903 (OCoLC)50638632 |
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Philip Kotler |
ISBN: | 0471432709 9780471432708 0471268674 9780471268673 1280363681 9781280363689 |
OCLC Number: | 52389427 |
Notes: | Published simultaneously in Canada. |
Description: | 1 online resource (xviii, 206 pages) |
Contents: | Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business-to-Business Marketing; Change; Communication and Promotion; Companies; Competitive Advantage; Competitors; Consultants; Corporate Branding; Creativity; Customer Needs; Customer Orientation; Customer Relationship Management (CRM); Customers; Customer Satisfaction; Database Marketing; Design; Differentiation; Direct Mail; Distribution and Channels; Employees; Entrepreneurship; Experiential Marketing; Financial Marketing; Focusing and Niching; Forecasting and the Future; Goals and Objectives. |
Responsibility: | Philip Kotler. |
Abstract:
Reviews
Publisher Synopsis
"...he has produced something eminently accessible allowing everyone to dip their entrepreneurial toes into his accumulated wisdom..."(Better Business) "...this wonderful work...Kotler has succeeded in producing a book that appeals to both the seasoned pro and the novice..."(Marketing Business, June 2003) '...So many potentially good British businesses fail at the basics of marketing - traditionally confused with selling - that this book cannot be recommended too highly.'(Director, July 2003) "...might be his best...this book blazes with intensity and insight..." (Marketing Insights from A to ~Z Argent, Vol.2, Issue 4, 2003) "...Sounds like a dull rehash of conventional wisdom's but is far from it..."(Brand Strategy, September 2003) Read more...


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- Marketing.
- BUSINESS & ECONOMICS -- Marketing -- General.
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