skip to content
Marketing insights from A to Z : 80 concepts every manager needs to know Preview this item
ClosePreview this item
Checking...

Marketing insights from A to Z : 80 concepts every manager needs to know

Author: Philip Kotler
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2003.
Edition/Format:  eBook : Document : EnglishView all editions and formats
Summary:
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Kotler, Philip.
Marketing insights from A to Z.
Hoboken, N.J. : John Wiley & Sons, ©2003
(DLC) 2002014903
(OCoLC)50638632
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Philip Kotler
ISBN: 0471432709 9780471432708 0471268674 9780471268673 1280363681 9781280363689
OCLC Number: 52389427
Notes: Published simultaneously in Canada.
Description: 1 online resource (xviii, 206 pages)
Contents: Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business-to-Business Marketing; Change; Communication and Promotion; Companies; Competitive Advantage; Competitors; Consultants; Corporate Branding; Creativity; Customer Needs; Customer Orientation; Customer Relationship Management (CRM); Customers; Customer Satisfaction; Database Marketing; Design; Differentiation; Direct Mail; Distribution and Channels; Employees; Entrepreneurship; Experiential Marketing; Financial Marketing; Focusing and Niching; Forecasting and the Future; Goals and Objectives.
Responsibility: Philip Kotler.

Abstract:

In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"...he has produced something eminently accessible allowing everyone to dip their entrepreneurial toes into his accumulated wisdom..."(Better Business) "...this wonderful work...Kotler has succeeded Read more...

 
User-contributed reviews

Tags

Be the first.

Similar Items

Related Subjects:(4)

User lists with this item (8)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


\n\n

Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/52389427<\/a>> # Marketing insights from A to Z : 80 concepts every manager needs to know<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:MediaObject<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"52389427<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/nju<\/a>> ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/69914001#Place\/hoboken_n_j<\/a>> ; # Hoboken, N.J.<\/span>\n\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"Warning: This malformed URI has been treated as a string - \'http:\/\/images.contentreserve.com\/ImageType-100\/0128-1\/{A1E82F80-C59C-4454-842D-2800F78A3840}Img100.jpg\'<\/span>\" ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/69914001#Topic\/business_&_economics_distribution<\/a>> ; # BUSINESS & ECONOMICS--Distribution<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/69914001#Topic\/business_&_economics_marketing_general<\/a>> ; # BUSINESS & ECONOMICS--Marketing--General<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/658.8\/e21\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/69914001#Thing\/markedsforing<\/a>> ; # markedsf\u00F8ring<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1010167<\/a>> ; # Marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> schema:EBook<\/a> ;\u00A0\u00A0\u00A0\nschema:copyrightYear<\/a> \"2003<\/span>\" ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/14771959<\/a>> ; # Philip Kotler<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2003<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing\'s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business-to-Business Marketing; Change; Communication and Promotion; Companies; Competitive Advantage; Competitors; Consultants; Corporate Branding; Creativity; Customer Needs; Customer Orientation; Customer Relationship Management (CRM); Customers; Customer Satisfaction; Database Marketing; Design; Differentiation; Direct Mail; Distribution and Channels; Employees; Entrepreneurship; Experiential Marketing; Financial Marketing; Focusing and Niching; Forecasting and the Future; Goals and Objectives.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/69914001<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Electronic books<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/50638632<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing insights from A to Z : 80 concepts every manager needs to know<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"52389427<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/52389427#PublicationEvent\/hoboken_n_j_john_wiley_&_sons_2003<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/69914001#Agent\/john_wiley_&_sons<\/a>> ; # John Wiley & Sons<\/span>\n\u00A0\u00A0\u00A0\nschema:url<\/a> <https:\/\/public.ebookcentral.proquest.com\/choice\/publicfullrecord.aspx?p=152701<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/site.ebrary.com\/id\/10299243<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/www.books24x7.com\/marc.asp?bookid=12771<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> \"http:\/\/images.contentreserve.com\/ImageType-100\/0128-1\/{A1E82F80-C59C-4454-842D-2800F78A3840}Img100.jpg<\/span>\" ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/www.dawsonera.com\/depp\/reader\/protected\/external\/AbstractView\/S9780471432708<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <https:\/\/samples.overdrive.com\/marketing-insights-from?.epub-sample.overdrive.com<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/www.lib.sfu.ca\/cgi-bin\/validate\/books24x7.cgi?bookid=12771<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <https:\/\/www.overdrive.com\/search?q=A1E82F80-C59C-4454-842D-2800F78A3840<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/www.myilibrary.com?id=36368<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <https:\/\/search.ebscohost.com\/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9781280363689<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780471268673<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780471432708<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/52389427<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dewey.info\/class\/658.8\/e21\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/69914001#Agent\/john_wiley_&_sons<\/a>> # John Wiley & Sons<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"John Wiley & Sons<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/69914001#Place\/hoboken_n_j<\/a>> # Hoboken, N.J.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Hoboken, N.J.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/69914001#Thing\/markedsforing<\/a>> # markedsf\u00F8ring<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"markedsf\u00F8ring<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/69914001#Topic\/business_&_economics_distribution<\/a>> # BUSINESS & ECONOMICS--Distribution<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"BUSINESS & ECONOMICS--Distribution<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/69914001#Topic\/business_&_economics_marketing_general<\/a>> # BUSINESS & ECONOMICS--Marketing--General<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"BUSINESS & ECONOMICS--Marketing--General<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/nju<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"nju<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1010167<\/a>> # Marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/14771959<\/a>> # Philip Kotler<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Kotler<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Philip<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Philip Kotler<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780471268673<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0471268674<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780471268673<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780471432708<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0471432709<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780471432708<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9781280363689<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"1280363681<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9781280363689<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/oclc\/50638632<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nrdfs:label<\/a> \"Marketing insights from A to Z.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Print version:<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/52389427<\/a>> ; # Marketing insights from A to Z : 80 concepts every manager needs to know<\/span>\n\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/52389427<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/52389427<\/a>> ; # Marketing insights from A to Z : 80 concepts every manager needs to know<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2021-01-04<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n