skip to content
Marketing lateral : nuevas técnicas para encontrar las ideas más rompedoras Preview this item
ClosePreview this item
Checking...

Marketing lateral : nuevas técnicas para encontrar las ideas más rompedoras

Author: Philip Kotler; Fernando Trías de Bes
Publisher: Madrid : Pearson Prentice Hall, 2004.
Edition/Format:   Print book : SpanishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Philip Kotler; Fernando Trías de Bes
ISBN: 8420542806 9788420542805
OCLC Number: 1025239561
Description: XX, 208 p. : il. ; 24 cm.
Responsibility: Philip Kotler y Fernando Trías de Bes ; prólogo de Carlos Posada ; traducción de Eva de Paz Urueña.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1025239561> # Marketing lateral : nuevas técnicas para encontrar las ideas más rompedoras
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "1025239561" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/sp> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/2909304261#Place/madrid> ; # Madrid
   schema:about <http://experiment.worldcat.org/entity/work/data/2909304261#Topic/marketing> ; # Marketing
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/2909304261#Person/trias_de_bes_fernando_1967> ; # Fernando Trías de Bes
   schema:creator <http://experiment.worldcat.org/entity/work/data/2909304261#Person/kotler_philip> ; # Philip Kotler
   schema:datePublished "2004" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/2909304261> ;
   schema:inLanguage "es" ;
   schema:name "Marketing lateral : nuevas técnicas para encontrar las ideas más rompedoras"@es ;
   schema:numberOfPages "208" ;
   schema:productID "1025239561" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/1025239561#PublicationEvent/madrid_pearson_prentice_hall_2004> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/2909304261#Agent/pearson_prentice_hall> ; # Pearson Prentice Hall
   schema:workExample <http://worldcat.org/isbn/9788420542805> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/1025239561> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/2909304261#Agent/pearson_prentice_hall> # Pearson Prentice Hall
    a bgn:Agent ;
   schema:name "Pearson Prentice Hall" ;
    .

<http://experiment.worldcat.org/entity/work/data/2909304261#Person/kotler_philip> # Philip Kotler
    a schema:Person ;
   schema:familyName "Kotler" ;
   schema:givenName "Philip" ;
   schema:name "Philip Kotler" ;
    .

<http://experiment.worldcat.org/entity/work/data/2909304261#Person/trias_de_bes_fernando_1967> # Fernando Trías de Bes
    a schema:Person ;
   schema:birthDate "1967" ;
   schema:familyName "Trías de Bes" ;
   schema:givenName "Fernando" ;
   schema:name "Fernando Trías de Bes" ;
    .

<http://worldcat.org/isbn/9788420542805>
    a schema:ProductModel ;
   schema:isbn "8420542806" ;
   schema:isbn "9788420542805" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.