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Marketing : l'essentiel pour comprendre, décider, agir

Author: Marc Vandercammen; Brigitte Bouton; et al
Publisher: Bruxelles : De Boeck, ©2006.
Series: Perspectives marketing.
Edition/Format:   Print book : French : 2e édView all editions and formats
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Genre/Form: [manuel]
Guides, manuels, etc
Cas, Études de
manuel
Document Type: Book
All Authors / Contributors: Marc Vandercammen; Brigitte Bouton; et al
ISBN: 2804149544 9782804149543
OCLC Number: 145771817
Description: 555 p. : ill.
Series Title: Perspectives marketing.
Other Titles: Essentiel pour comprendre, décider, agir
Responsibility: Marc Vandercammen ; avec la collaboration de Brigitte Bouton ... [et al.].
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Primary Entity

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    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/890750298#Place/bruxelles> ; # Bruxelles
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    schema:about <http://experiment.worldcat.org/entity/work/data/890750298#Topic/etudes_de_marche> ; # Études de marché
    schema:about <http://experiment.worldcat.org/entity/work/data/890750298#Topic/commerce_interentreprises> ; # Commerce interentreprises
    schema:about <http://experiment.worldcat.org/entity/work/data/890750298#Topic/planification_strategique> ; # Planification stratégique
    schema:about <http://experiment.worldcat.org/entity/work/data/890750298#Topic/marketing_manuels_d_enseignement_superieur> ; # Marketing--Manuels d'enseignement supérieur
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    schema:about <http://experiment.worldcat.org/entity/work/data/890750298#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/890750298#Topic/marketing_planification> ; # Marketing--Planification
    schema:about <http://experiment.worldcat.org/entity/work/data/890750298#Topic/consommateurs_comportement> ; # Consommateurs--Comportement
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    schema:contributor <http://viaf.org/viaf/7535690> ; # Brigitte Bouton
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<http://viaf.org/viaf/7535690> # Brigitte Bouton
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