skip to content
Marketing management : analysis, planning, implementation, and control Preview this item
ClosePreview this item
Checking...

Marketing management : analysis, planning, implementation, and control

Author: Philip Kotler
Publisher: Upper Saddle River, NJ : Prentice Hall, ©1997.
Series: Prentice Hall international series in marketing.
Edition/Format:   Print book : English : 9th edView all editions and formats
Summary:
Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Philip Kotler
ISBN: 0132435101 9780132435109 0132613638 9780132613637
OCLC Number: 34243516
Description: 1 volume (various pagings) : illustrations (chiefly color), maps ; 27 cm.
Contents: 1. Assessing Marketing's Critical Role in Organizational Performance --
2. Building Customer Satisfaction Through Quality, Service, and Value --
3. Winning Markets Through Market-Oriented Strategic Planning --
4. Managing Marketing Information and Measuring Market Demand --
5. Scanning the Marketing Environment --
6. Analyzing Consumer Markets and Buying Behavior --
7. Analyzing Business Markets and Business Buying Behavior --
8. Analyzing Industries and Competitors --
9. Identifying Market Segments and Selecting Target Markets --
10. Differentiating and Positioning the Market Offering --
11. Developing New Products --
12. Managing Life-Cycle Strategies --
13. Designing Marketing Strategies for Market Leaders, Challengers, Followers, and Nichers --
14. Designing and Managing Global Marketing Strategies --
15. Managing Product Lines, Brands, and Packaging --
16. Managing Service Businesses and Product Support Services --
17. Designing Pricing Strategies and Programs.
Series Title: Prentice Hall international series in marketing.
Responsibility: Philip Kotler.

Abstract:

Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/34243516> # Marketing management : analysis, planning, implementation, and control
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "34243516" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/4087573110#Place/upper_saddle_river_nj> ; # Upper Saddle River, NJ
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
   schema:about <http://id.worldcat.org/fast/1010209> ; # Marketing--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/4087573110#Topic/marketing> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/4087573110#Topic/marketing_gestion> ; # Marketing--Gestion
   schema:about <http://experiment.worldcat.org/entity/work/data/4087573110#Topic/strategisch_management> ; # Strategisch management
   schema:about <http://dewey.info/class/658.8/e20/> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh85081339> ; # Marketing--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/4087573110#Topic/mercadologia> ; # Mercadologia
   schema:bookEdition "9th ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "1997" ;
   schema:creator <http://viaf.org/viaf/14771959> ; # Philip Kotler
   schema:datePublished "1997" ;
   schema:description "1. Assessing Marketing's Critical Role in Organizational Performance -- 2. Building Customer Satisfaction Through Quality, Service, and Value -- 3. Winning Markets Through Market-Oriented Strategic Planning -- 4. Managing Marketing Information and Measuring Market Demand -- 5. Scanning the Marketing Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business Buying Behavior -- 8. Analyzing Industries and Competitors -- 9. Identifying Market Segments and Selecting Target Markets -- 10. Differentiating and Positioning the Market Offering -- 11. Developing New Products -- 12. Managing Life-Cycle Strategies -- 13. Designing Marketing Strategies for Market Leaders, Challengers, Followers, and Nichers -- 14. Designing and Managing Global Marketing Strategies -- 15. Managing Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17. Designing Pricing Strategies and Programs."@en ;
   schema:description "Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/4087573110> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/4087573110#Series/prentice_hall_international_series_in_marketing> ; # Prentice Hall international series in marketing.
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/4087573110#Series/the_prentice_hall_international_series_in_marketing> ; # The Prentice-Hall international series in marketing
   schema:name "Marketing management : analysis, planning, implementation, and control"@en ;
   schema:productID "34243516" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/34243516#PublicationEvent/upper_saddle_river_nj_prentice_hall_1997> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/4087573110#Agent/prentice_hall> ; # Prentice Hall
   schema:workExample <http://worldcat.org/isbn/9780132435109> ;
   schema:workExample <http://worldcat.org/isbn/9780132613637> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/34243516> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/4087573110#Place/upper_saddle_river_nj> # Upper Saddle River, NJ
    a schema:Place ;
   schema:name "Upper Saddle River, NJ" ;
    .

<http://experiment.worldcat.org/entity/work/data/4087573110#Series/prentice_hall_international_series_in_marketing> # Prentice Hall international series in marketing.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/34243516> ; # Marketing management : analysis, planning, implementation, and control
   schema:name "Prentice Hall international series in marketing." ;
    .

<http://experiment.worldcat.org/entity/work/data/4087573110#Series/the_prentice_hall_international_series_in_marketing> # The Prentice-Hall international series in marketing
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/34243516> ; # Marketing management : analysis, planning, implementation, and control
   schema:name "The Prentice-Hall international series in marketing" ;
    .

<http://experiment.worldcat.org/entity/work/data/4087573110#Topic/strategisch_management> # Strategisch management
    a schema:Intangible ;
   schema:name "Strategisch management"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85081339> # Marketing--Management
    a schema:Intangible ;
   schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1010209> # Marketing--Management
    a schema:Intangible ;
   schema:name "Marketing--Management"@en ;
    .

<http://viaf.org/viaf/14771959> # Philip Kotler
    a schema:Person ;
   schema:familyName "Kotler" ;
   schema:givenName "Philip" ;
   schema:name "Philip Kotler" ;
    .

<http://worldcat.org/isbn/9780132435109>
    a schema:ProductModel ;
   schema:isbn "0132435101" ;
   schema:isbn "9780132435109" ;
    .

<http://worldcat.org/isbn/9780132613637>
    a schema:ProductModel ;
   schema:isbn "0132613638" ;
   schema:isbn "9780132613637" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.