skip to content
Marketing management and strategy Preview this item
ClosePreview this item
Checking...

Marketing management and strategy

Author: Peter Doyle
Publisher: London : Prentice Hall Europe, 1997.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

Case studies from top global companies such as Coca Cola, Nestle, Shell, IBM and Philips, support this text in marketing management and strategy.

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Peter Doyle
ISBN: 0132622394 9780132622394
OCLC Number: 39181402
Awards: Short-listed for MCA Book Prize 1994
Description: xvii, 465 pages : illustrations ; 24 cm
Contents: 1. Management: objectives and tasks --
2. The customer-led business --
3. Segmentation, positioning and the marketing mix --
4. Strategic market planning --
5. Market dynamics and competitive strategy --
6. Building successful brands --
7. Innovation and new product development --
8. Pricing policy: delivering value --
9. Communications strategy --
10. Managing personal selling --
11. Managing marketing channels --
12. Marketing in service businesses --
13. Turnaround management --
14. Marketing in the twenty-first century.
Responsibility: Peter Doyle.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/39181402> # Marketing management and strategy
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "39181402" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   schema:about <http://dewey.info/class/658.8/e21/> ;
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:bookEdition "2nd ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://viaf.org/viaf/73941491> ; # Peter Doyle
   schema:datePublished "1997" ;
   schema:description "1. Management: objectives and tasks -- 2. The customer-led business -- 3. Segmentation, positioning and the marketing mix -- 4. Strategic market planning -- 5. Market dynamics and competitive strategy -- 6. Building successful brands -- 7. Innovation and new product development -- 8. Pricing policy: delivering value -- 9. Communications strategy -- 10. Managing personal selling -- 11. Managing marketing channels -- 12. Marketing in service businesses -- 13. Turnaround management -- 14. Marketing in the twenty-first century."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/436232329> ;
   schema:inLanguage "en" ;
   schema:name "Marketing management and strategy"@en ;
   schema:productID "39181402" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/39181402#PublicationEvent/london_prentice_hall_europe_1997> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/436232329#Agent/prentice_hall_europe> ; # Prentice Hall Europe
   schema:workExample <http://worldcat.org/isbn/9780132622394> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GB9778065> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/39181402> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/436232329#Agent/prentice_hall_europe> # Prentice Hall Europe
    a bgn:Agent ;
   schema:name "Prentice Hall Europe" ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://viaf.org/viaf/73941491> # Peter Doyle
    a schema:Person ;
   schema:birthDate "1943" ;
   schema:deathDate "2003" ;
   schema:familyName "Doyle" ;
   schema:givenName "Peter" ;
   schema:name "Peter Doyle" ;
    .

<http://worldcat.org/isbn/9780132622394>
    a schema:ProductModel ;
   schema:isbn "0132622394" ;
   schema:isbn "9780132622394" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.