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Marketing management for school leaders : the theory and practice for effective educational practice

Author: Azure Angelov; Deidre Pettinga; David Bateman
Publisher: Lanham : Rowman & Littlefield, [2019]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This innovative book, Marketing Management for School Leaders, provides school administrators a theoretical base and examples of effective strategies to develop their marketing skill set.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Angelov, Azure, 1963-
Marketing management for school leaders.
Lanham : Rowman & Littlefield, [2019]
(DLC) 2019008403
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Azure Angelov; Deidre Pettinga; David Bateman
ISBN: 1475850093 9781475850093
OCLC Number: 1089840429
Description: 1 online resource
Contents: The value exchange --
Strategic marketing --
Product --
Place --
Price --
Promotion --
Social media marketing.
Responsibility: Azure Angelov, Deidre Pettinga, and David Bateman.

Abstract:

This innovative book provides aspiring school leaders with a theoretical foundation of marketing principles, coupled with examples of effective strategies to develop a marketing skill set.  Read more...

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In historically unprecedented ways, each schools needs to tell its story to an increasingly diverse and skeptical audience. Every school is in competition for students, resources, hearts and minds; Read more...

 
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