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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1089840429 Title: Marketing management for school leaders : the theory and practice for effective educational practice Author: Azure Angelov; Deidre Pettinga; David Bateman Publisher: Lanham : Rowman & Littlefield, [2019] ISBN/ISSN: 1475850093 9781475850093 OCLC:1089840429

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Marketing management for school leaders : the theory and practice for effective educational practice

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Marketing management for school leaders : the theory and practice for effective educational practice

Author:	Azure Angelov; Deidre Pettinga; David Bateman
Publisher:	Lanham : Rowman & Littlefield, [2019]
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	This innovative book, Marketing Management for School Leaders, provides school administrators a theoretical base and examples of effective strategies to develop their marketing skill set.
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Schools -- Marketing. Social media -- Marketing. Educational leadership. View all subjects
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Genre/Form:	Electronic books
Additional Physical Format:	Print version: Angelov, Azure, 1963- Marketing management for school leaders. Lanham : Rowman & Littlefield, [2019] (DLC) 2019008403
Material Type:	Document, Internet resource
Document Type:	Internet Resource, Computer File
All Authors / Contributors:	Azure Angelov; Deidre Pettinga; David Bateman Find more information about:
ISBN:	1475850093 9781475850093
OCLC Number:	1089840429
Description:	1 online resource
Contents:	The value exchange -- Strategic marketing -- Product -- Place -- Price -- Promotion -- Social media marketing.
Responsibility:	Azure Angelov, Deidre Pettinga, and David Bateman.

Abstract:

This innovative book provides aspiring school leaders with a theoretical foundation of marketing principles, coupled with examples of effective strategies to develop a marketing skill set. Read more...

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In historically unprecedented ways, each schools needs to tell its story to an increasingly diverse and skeptical audience. Every school is in competition for students, resources, hearts and minds; Read more...

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