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Marketing Management in Africa

Author: George Tesar; Steven W Anderson; Hassimi Traore; Jens Graff
Publisher: New York, NY : Routledge, 2018.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Tesar, George.
Marketing Management in Africa.
Milton : Routledge, ©2018
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: George Tesar; Steven W Anderson; Hassimi Traore; Jens Graff
ISBN: 9781315231365 1315231360 9781351864831 1351864831 9781351864824 1351864823
OCLC Number: 1034628112
Description: 1 online resource (366 pages)
Contents: Cover; Title; Copyright; Dedication; Contents; List of figures; List of tables; List of contributors; Preface; Introduction; Part I Environmental Issues and Macro Marketing; Section A: Environment; 1 Foreign Aid on Economic Growth in Africa: Does Its Effect Vary From Low- to Middle-Income Countries?; 2 Fishing in Dangerous Waters? How Narratives of 'Piracy' and 'Security' Shaped Development Initiatives in the Somaliland Fishery Sector; Section B: Marketing; 3 Stimulation of Entrepreneurship in African Markets Using Cluster Theory; 4 Social Marketing and Health Care 5 Business to Business Marketing Implications for Smaller Enterprises in AfricaPart II Micro Marketing; Section A: Finance; 6 ICT-Facilitated Financial Service Deliveries in Africa; 7 Mobile Transactions: A Powerful Channel to Drive Financial Inclusion. Evidence From Kenya: M-Pesa Model; 8 The Mobile Money Revolution; 9 Financing Behavior of Entrepreneurial Ventures in Tanzania; Section B: Consumption; 10 Advancing Water Purification Technology and Delivery in Africa; 11 Understanding Consumer Buying Behavior in Africa 12 Factors Determining the Rise of Modern Food Retailing in East Africa: Evidence From TanzaniaSection C: Agriculture; 13 Understanding the Role of Business Development Services in Developing Agribusiness SMEs in Tanzania; 14 The Role of ICT Products in Agricultural and Agribusiness Value Chain Development in Tanzania: The Case of Tanga Fresh Limited; 15 Fruit-Drying Process to Enhance Agricultural Productivity in Sub-Saharan Africa; Integration; Bibliography; Webpages; Index
Responsibility: edited by George Tesar, Steven W. Anderson, Hassimi Traore, and Jens Graff.

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