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Marketing management : knowledge and skills : text, analysis, cases, plans

Author: J Paul Peter; James H Donnelly
Publisher: Plano, Tex. : Business Publications, 1986.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: J Paul Peter; James H Donnelly
ISBN: 0256030731 9780256030730
OCLC Number: 13558863
Notes: Includes indexes.
Description: xiii, 730 pages : illustrations ; 25 cm
Responsibility: J. Paul Peter, James H. Donnelly, Jr.

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