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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/180070282 Title: Marketing-Management : Strategien für wertschaffendes Handeln Author: Philip Kotler; Friedhelm Bliemel; Kevin Lane Keller Publisher: München : Pearson Studium, 2007. ISBN/ISSN: 3827372291 9783827372291 3827372712 9783827372710 OCLC:180070282

  
  

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Marketing-Management : Strategien für wertschaffendes Handeln

Author:	Philip Kotler; Friedhelm Bliemel; Kevin Lane Keller
Publisher:	München : Pearson Studium, 2007.
Series:	Wi
Edition/Format:	Print book : German : 12., aktualisierte AuflView all editions and formats
Summary:	Mit dieser neuen, vollständig aktualisierten vierfarbigen 12. Auflage von Marketing-Management gelingt es Philip Kotler, Kevin L. Keller und Friedhelm Bliemel, das gesamte Spektrum des Marketing umfassend, handlungsorientiert und branchenübergreifend darzustellen. Die Autoren präsentieren Neu- und Weiterentwicklungen der Marketingtheorie sowie zahlreiche Beispiele aus der Unternehmenspraxis.
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Duits. Marketing. Strategisch management. View all subjects
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