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Marketing management : strategies and programs

Author: Joseph P Guiltinan; Gordon W Paul
Publisher: New York : McGraw-Hill, ©1985.
Series: McGraw-Hill series in marketing.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Joseph P Guiltinan; Gordon W Paul
ISBN: 0070489246 9780070489240
OCLC Number: 11114423
Description: xvi, 444 pages : illustrations ; 25 cm.
Series Title: McGraw-Hill series in marketing.
Responsibility: Joseph P. Guiltinan, Gordon W. Paul.

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