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Marketing management

Author: Philip Kotler
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2003.
Series: Prentice Hall marketing.
Edition/Format:   Print book : English : 11th edView all editions and formats
Summary:
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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Document Type: Book
All Authors / Contributors: Philip Kotler
ISBN: 0130336297 9780130336293 0130497150 9780130497154
OCLC Number: 49225813
Notes: Various multi-media instructional aids, including a web site, are available to supplement the text.
Description: 1 volume (various pagings) : color illustrations ; 27 cm.
Contents: pt. 1. Understanding marketing management --
pt. 2. Analyzing marketing opportunities --
pt. 3. Developing market strategies --
pt. 4. Shaping the market offering --
pt. 5. Managing and delivering marketing programs.
Series Title: Prentice Hall marketing.
Responsibility: Philip Kotler.

Abstract:

For MBA and undergraduate courses in Marketing Management. This marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four  Read more...

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